Are you stuck about how to enter the cut-throat international competition and establish dominance at the international level? What are the steps that will help to adapt to the foreign consumer’s process? 

Don’t worry, DreamzLab has listed the best practices for a successful internationalization process below:

1. Conduct market research on a certain target market.

International shoppers utilize various search terms, slang, or phrases when looking for deals, bargains, and cool products. Similarly, while purchasing a product or service, they may have different conventions or behaviors.

That means you’ll have to do some market research and competitor analysis. The DreamzLab team has native marketers, SEO specialists, or consultants to assist you with the process.

2. SEO elements should be translated

People look at meta descriptions and SEO titles before they look at your landing page. You’re less likely to appear in the top search results if these pages aren’t translated into their original language. If the prominent elements aren’t translated, you risk alienating people unintentionally.

3. Make sure the translated pages are searchable.

Each translated page must have a web address or URL that is easily accessible. Google will be able to index and rank international versions of your website this way.

4. Make use of the hreflang attributes.

The Hreflang properties allow search engines to determine the page’s language. As a result, based on their location or language, Google can route users to the right page.

Let’s say the English and default version is https://websitename.com, and the Greman version is https://websitename.com/de. Google will lead German visitors to the German website using the hreflang attribute. In most cases, the hreflang attribute can be found in the header, and it’s crucial to put it up perfectly.

5. Make a sitemap that is multilingual.

A multilingual sitemap compiles all of the information from a website into one convenient location. This comprises photographs, videos, and other resource files, among other things. Your sitemap.xml can be located at yoursite.com/sitemap.xml.

You can generate a sitemap in one of two ways: one global sitemap or numerous sitemaps dependent on the language of the translated website. When the translated landing pages are variations of the main website, a global sitemap is advised. On the other hand, you can create numerous sitemaps based on the site’s language or country code.

6. Search for keywords.

Each language has its own set of top-performing keywords. While you can find the best-performing keywords in your area, you can’t simply translate them and assume the outcome is the best-performing keyword in the area. To improve the rating of your localized website, you’ll need to undertake different keyword research for each country or region. The good news is that we can assist you in determining which keywords are most appropriate for your localized website. So, let us handle this bit out for you.

8. Localization can be an expensive process. You’ll have to hire many translators from various nations and wait weeks or months for your website to be entirely translated into the language you want. Don’t worry; we can do this as well for you; we know the secret internationalization tools and plugins perfect for making your website stand out. You can choose from more than 100 languages to help you localize your website. We can help you translate information, add hreflang attributes to the source code, and use language-specific URLs, as per Google’s best SEO practices for localization.

9. Increase the number of links on local websites

Linking to relevant websites can help you improve your search engine rating and brand exposure. You’ll need links from other localized websites in the region if you wish to localize your website and rank in foreign locales. Our team derives the list of prominent websites in the country or city where you wish to rank and create guest posts to get started and enable you to simplify this process. This is a time-consuming procedure, but it will help you raise brand awareness and put you on a level playing field with your local competition.

Final Thoughts

There are numerous strategies to ensure that your website’s internationalization and localization efforts are successful. And, DreamzLab expertly masters them all. 

So, reach out to us at info@dreamzlab.com